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Marketing POV
Zero-Click Search: Why Traffic Drops When Rankings Hold
Organic traffic can fall while your rankings hold because of zero-click search, where AI answers before the click. How to read it and explain it to leadership.
Read →What Agentic Commerce Means for Your Brand (It Depends on How You Sell)
Agentic commerce is here — AI that shops and checks out for your buyer. What you need to do about it depends on who owns the sale. The three brand types, and what each should fix now.
Read →How to Build AI Visibility Into Your Website Redesign RFP (AEO/GEO Checklist)
Your website redesign RFP needs an AI visibility section. Here's the AEO/GEO checklist to include — so you pick the right agency and don't launch invisible in AI.
Read →AI Visibility for CMOs: What Every Big Brand Needs to Know
AI visibility is whether your brand gets named when buyers ask ChatGPT, Perplexity, and Google's AI. What CMOs at big brands need to know—and do now.
Read →Cloudflare is blocking AI crawlers by default — how to check your site
Cloudflare's Content Independence Day update makes blocking AI crawlers nearly one click, and new sites inherit it. Here's how to check yours in two minutes.
Read →American Greetings: AI Visibility Audit & Strategy
What I'd do if I ran marketing at American Greetings: AI visibility audit results, Gen Z analog data and a creator series called Stamp'd.
Read →Questions about Marketing POV
Where does AI visibility sit in the bigger marketing picture?
It’s one channel, not the whole strategy. The audience intelligence behind it — how your buyers actually talk — feeds everything else too: positioning, content, social, experiential. The smart move is to treat AI visibility as the lead, not the limit.
Should small and mid-size brands care about AI visibility yet?
Yes, and earlier than the big players assume. AI answers surface only a handful of sources per question, and the ones that get cited tend to keep getting cited — so getting in while your category is still uncrowded is the cheap moment to do it.
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