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Field notes on AI visibility
The strategy, the data, and the receipts — pulled straight from real client work in AEO, GEO, audience intelligence, and getting brands cited by AI.
Cloudflare is blocking AI crawlers by default — how to check your site
Cloudflare's Content Independence Day update makes blocking AI crawlers nearly one click, and new sites inherit it. Here's how to check yours in two minutes.
Read it →How to audit your AI visibility: a step-by-step guide
How to audit your AI visibility from scratch: the actual process, the real tools, and what to do with what you find — an actual action plan.
Read →American Greetings: AI Visibility Audit & Strategy
What I'd do if I ran marketing at American Greetings: AI visibility audit results, Gen Z analog data and a creator series called Stamp'd.
Read →The AI Intelligence Loop: how audience intelligence becomes AI visibility strategy
Audience intelligence isn't a one-time project — it's a loop that ensures every piece of content is built on real customer evidence.
Read →What your AI visibility score can't tell you
An AI visibility score tells you whether AI can find your brand — not whether buyers are choosing competitors over you, or what to actually do about it. Here's what the number leaves out.
Read →Audience intelligence: what it is and why strategy needs it
LSX Partners' audience intelligence process analyzes real customer conversations at scale to uncover what your audience actually needs — not what your marketing team assumes. Here's how it works.
Read →What is an AI visibility audit and does your brand need one?
An AI visibility audit reveals how AI systems describe your brand, who gets recommended instead, and what it takes to fix it. Here’s what the process involves.
Read →AI visibility as an agency service
Learn how marketing agencies can add AI visibility as a service — from running an AI visibility audit to selling it and folding it into client reporting.
Read →AI citation tracking: what marketing agencies need to measure now
Your agency tracks rankings. But if you're not tracking AI citation data, your clients are already losing ground they don't know about.
Read →Answer engine optimization: how to get cited by AI in 2026
Learn what answer engine optimization is, how AI decides what to cite & how to optimize your content for ChatGPT, Perplexity & Google AI Overviews.
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