ai visibility expert · founder, lsx partners
Hi, I'm Laura.
I help brands and agencies get cited by AI — and I'm the rare marketer who actually looks forward to the monthly reporting. I'm in this every single day.
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the gap i live in
What AI says about you is the new front page
When someone asks ChatGPT, Claude, Gemini, or Perplexity about your category, the brand it names — and the source it credits — is what they act on. Most companies have no idea what AI is saying about them. That's the gap I live in: I watch all of it, find where you're missing, and close it.
where i come from
I've lived both sides of the work
My path ran through both sides — corporate marketing teams and agencies, B2B and B2C, a lot of it in heavily regulated work where a single line of copy needs sign-off from medical, legal, and brand. That mix is the point: I've watched good ideas live or die inside real companies. The idea is rarely the hard part — getting it through the org is. And I'd always rather build and test something than sit in a deck theorizing about it.
Corporate
Fortune-scale brand and marketing teams — process, approvals, and getting real work done at scale.
Agency
Fast, creative, juggling a dozen clients at once — and white-labeling the deep work behind the scenes.
across a lot of rooms — Manufacturing · Automotive · E-commerce · Pharma & MedTech · CPG
how i actually work
I test it on myself first
I don't half-a** things. I test the tools myself and run the whole process on my own brand first — so by the time it reaches you it's proven, not an experiment on your dime. I'm also not precious about my methods: when the space shifts, I shift with it. The playbook's never finished, and every new test runs on my own work before yours.
off the clock
What I'm into when I log off
When I'm not mapping a strategy or down an AI visibility research rabbit hole, I'm probably hanging with my cats, going on a hike, junk journaling (it's my new creative outlet), or mapping out my husband and my next adventures. I'm 100% myself here — em dashes and all.
🐈 my cats🥾 hiking🌬️ breathwork📔 junk journaling🧘 meditation🎧 podcasts🚗 road trips questions i get
A few things people ask
- Who is Laura Seelinger?
- Laura Seelinger is an AI visibility expert and the founder of LSX Partners. She helps brands and agencies get cited by AI engines like ChatGPT, Claude, Gemini, and Perplexity, drawing on 15+ years in agency and corporate marketing — much of it in regulated industries like healthcare and MedTech.
- What does LSX Partners do?
- LSX Partners is an AI visibility and strategy practice. It audits what AI engines actually say about a brand, then builds the strategy and content so those engines quote the brand as a source — not just rank it.
- Who does Laura work with?
- Both in-house brand teams and agencies — agency work is often white-labeled. Engagements range from a one-time AI visibility audit to a focused one-month intensive to an ongoing monthly partnership.
Want to know what AI says about you?
Book a call and we'll talk through what AI says about your brand today — the major engines, your category, your competitors.