ai visibility & strategy
Get cited by AI and bring leadership a plan they’ll approve
You’ve had your team working on AI search for months, with stretch goals and side experiments stacked on top of their actual jobs. I come in, find out what AI really says about your brand and give you a direction you can stand behind in your next leadership meeting.
AI doesn’t build your brand from your website
It builds it from the ENTIRE internet — reviews, forums, Reddit threads, comparison pages, stuff you didn’t write or approve. You can rank #1 on Google and still be invisible in the answer.
LSX client results
In a three-month period, a client in the medical tech industry has
in Share of AI answers; an increase of 16 points
more AI citations
for marketing leaders
Walk into your next leadership meeting with a direction
Somebody above you has asked about AI search (probably more than once). Your team has been figuring it out on top of everything else, and while they’ve learned a lot, you’re stuck with figuring out how to position those findings into a read that leadership can understand — and approve budget for. I’ve spent over 15 years across agency and corporate, including the conference rooms where the VP gets eight minutes on the agenda to explain the entire marketing strategy. I know how to tell that story truthfully — what AI says about the brand today, what’s working and what to fix first — and how to credit the work your team already did instead of starting over like it never happened.
What is AI visibility?
AI visibility is whether — and how — AI engines like ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews surface and cite your brand when people ask questions in your category. It’s distinct from search ranking: you can rank well on Google and still be missing, or uncited, in the AI answer itself.
ways to work with me
Pick your entry point
the flagship · one month
The AI Visibility Intensive
A one-month engagement: full audit and audience intelligence, the strategy mapped to your brand, and every team that touches it aligned around a clear path forward — so the plan actually moves after I’m gone.
Learn more →project
AI Visibility Blueprint
The foundation for a website redesign or new build: navigation, sitemap, page templates and schema — plus an ongoing recommendations list to seed what comes next.
Learn more →diagnostic
AI Visibility Audit
Knowing what to test is the hard part. I build the prompt set from real buyer language and audience intelligence, run it across every major AI platform, and show you where you show up, where you don’t and why — the real read, not a false positive.
Learn more →ongoing · agencies + in-house
Embedded Partner
An ongoing monthly partner for agencies and in-house teams: audience intelligence, strategy, content activation and monitoring on a cadence. Can run fully behind your brand.
Learn more →
the distinction most people don’t understand
Being the answer and being the cited source are two different things
I’ve had clients AI knew cold — but every citation pointed to a directory they didn’t control. A few months of foundation work later, their own domain became the #1 cited source for their category. You can’t guarantee a citation. You CAN load the dice.
Let’s load your dicethe framework
The AI Intelligence Loop
Most agencies skip to producing content and hope it lands. I run a loop instead, and it compounds.
Hover a stage to see how it works ↓
Audience intelligence
It begins with listening in the right places — where your buyers talk when no one’s selling to them. The craft is knowing which signals actually matter, separating them from a lot of noise, and distilling what’s left into something the rest of the strategy can stand on. Skip it, and everything downstream is just a well-produced guess.
Strategic translation
Those insights become a plan: what your brand should say, what to prioritize, and how to amplify the third-party sources AI already leans on. This is the part that’s hard to fake — it takes a creative lens so your brand ends up in the answer AND stands out in a meaningful way.
Content activation
The strategy turns into content built to be extracted and cited — structured so the odds of getting pulled into an answer move in your favor.
Monitoring
I track what AI says next and whether citations are turning into real traffic, then feed that back into the intelligence — so the gains compound instead of fading.
my linkedin newsletter
Cited
AI changed how customers find answers. Most brand & agency strategies haven’t caught up, and Cited is where I write about what to do about it. Real audits, real numbers, no recycled 2024 advice.
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ai visibility & strategy
Get cited by Q1 2027
Get ahead of your competitors by starting now — let’s talk.